3 Great Tips for Your Real Estate Business.
As Brian Buffini does with his conference calls,
I have 3 items of value for you….
* Social Media Posts That Get You in Trouble…
* 21 ways to generate more real estate leads…
* How to get online reviews from real estate clients…
* San Diego County Market update…
**Are you going to MasterMind, Peak or vacationing in San Diego?
If so, here is a link with lots of MasterMind info, travel &
San Diego Visitor Information.
* See my Blog Posts at http://sandiegohomes4u.com/blog/
___ Many interesting articles and Infographics.
Social Media Posts That Get You in Trouble…
The Code of Ethics addresses how you should behave online. Here are a few provisions to keep in mind.
It’s often misunderstood how the Code of Ethics extends to how you conduct yourself online. What you wouldn’t say or do in front of someone, you also shouldn’t do on social media and other online platforms. In general, any guideline for offline behavior applies to online as well. But real estate professionals often let their guard down online, making the mistake of treating their communications on social media as casual conversation and forgetting that there are guidelines to uphold in that space as well, says Carolyn D’Agosta, GRI, broker-owner of Carolyn D’Agosta and Associates in San Diego and 2016 chair of NAR’s Professional Standards Committee.
The Biggest problem areas are:
1 – Venting about another agent. You can also get into trouble in blog comments by suggesting another agent’s client take a negative action against that agent.
2 – Sharing another agent’s listing. Get the listing agent’s permission – a verbal agreement is fine – before sharing anything about their listing online.
3 – Watch what you share on personal accounts. (still considered public). Your personal Facebook profile may not include identifying you and your company, and if you post listings or other advertorial material on that page, you could be violating the Code of Ethics.
4 – Commiserating on commissions. But aside from it being in poor taste, you could be revealing confidential financial details about your client if you speak in too much detail about a commission.
Read the whole article at http://realtormag.realtor.org/law-and-ethics/feature/article/2016/03/social-media-posts-get-you-in-trouble#sf22254909
21 ways to generate more real estate leads…
Many of these complement the Buffini system of working By Referral.
Some of the ideas are:
1 – Partner with a divorce attorney, personal banker, financial planner, etc., to get more referrals.
2 – Throw a housewarming party 30 days after your buyers close on their home. Provide catering, and invite the neighbors.
3 – Stack your lunch and coffee meetings at the same restaurant.
Instead of meeting three different people at three different restaurants on three different days, meet all three of them on the same day, at the same restaurant, one after another.
To see more details and the other 18 ideas (many good and some poor), see:
http://www.inman.com/2016/02/25/21-ways-generate-real-estate-leads-can-handle-2016/
How to get online reviews from real estate clients…
Referrals from past clients are the bread and butter of a successful real estate agent.
In today’s digital age, online reviews function in much the same way: stranger marketing. An online review on its own may not carry the same weight as a direct referral from the trusted confidant. However, several online reviews with similar positive ratings make potential clients take notice. In fact, 80%-90% of consumers use online reviews to evaluate businesses, according to Placester.
So how can you ensure a steady stream of positive online reviews? Read these tips for actions to take – and what to avoid – for the best results.
http://journal.firsttuesday.us/how-to-get-online-reviews-from-real-estate-clients/45190/
This article also talks about putting your reviews to work and responding to reviews, good or bad.
Properly prepare your clients to expect to review you.
Early on in the first meeting with a client, I say “I will be giving you 5 Star Service. If I ever miss that mark, please let me know because I hope to earn your 5 Star Reviews online. Will you do that?”
I ask a client if they have done online reviews in the past. If they have not, it requires more of an education process. If they have never reviewed on Yelp, their first time review will end up mostly hidden.
I give them a link directly to the pages where they can do a review, otherwise they get lost. You have to judge how many reviews they may give because you can overwhelm them with 10 review sites, even they can “copy & paste” on all of them except Google. That should be the first one they do and then copy it to the other sites.
Realtor.com seems to be taking reviews from LinkedIn.
Bonus material:
https://www.youtube.com/watch?v=UEisBBJPqBk Les Brown
http://www.thirteen.org/programs/tavis-smiley/longdistance-swimmer-diana-nyad/
http://consciouslifenews.com/living-dream-les-brown/1174995 from Les about “Living Your Dream.”
Check them out.
